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Carlos Cuesta, periodista de economía, presentador de 13 TV

Periodista especializado en economía. Publica en El Mundo y presenta programas en 13 TV. Siempre pide menores impuestos y mayores ...





La hostelería rinde homenaje a sus grandes Sagas en el Congreso Nacional de Hostelería

Las sagas familiares hosteleras recibirán el homenaje de todo el sector en el marco del XV Congreso Nacional de Hostelería, que te ...




Se constata la mejoría del conjunto de la economía y por ende el lento pero sostenido crecimiento de los volúmenes de facturación y empleo. La demanda turística internacional y la mejora de confianza del consumidor son los principales motores del nuevo entorno. Se detectan mejores niveles de confianza empresarial en el sector, un aumento de aperturas de nuevos establecimientos y una auténtica reconversión sectorial que está amortizando numerosos pequeños locales, principalmente bares.

Nos encontramos ante un nuevo modelo de restauración surgido tras muchos años de crisis que supone un cambio integral en la gestión de las empresas hosteleras, independientemente de su tamaño.

Un nuevo consumidor, un cliente más exigente, informado e interconectado permanentemente, supone un nuevo reto para las empresas de hostelería de nuestro país que ahora deben hacer bien su trabajo, seguir elaborando un magnífico producto, pero además contarlo, convertir a sus clientes en prescriptores, aprovechando las posibilidades del entorno digital.

España es hoy una potencia turística y gastronómica, y la industria de hostelería es uno de los sectores más potentes de nuestra economía. Los ponentes han coincidido en la cantidad de oportunidades y futuro que tiene el sector en nuestro país.

Pero tenemos deficiencias en materias de promoción, generación de producto y mejora de la calidad. Por ello es necesario seguir trabando en la diversificación de nuestro producto turístico y hostelero, la mejora de la calidad percibida por los clientes y el sostenimiento de un sistema fiscal favorecedor de una actividad netamente exportadora de servicios e intensiva en la creación de empleo.

Es imprescindible la coordinación y colaboración de las diferentes administraciones públicas y de éstas con el sector privado si queremos rentabilizar los recursos en momentos de escasez en los que estamos. Además la simplificación legislativa y la racionalidad de las administraciones públicas, es hoy más necesaria que nunca. El sector pide, menos normas, razonables y que se cumplan.

La tecnología de promoción y comunicación a través de internet, las redes sociales, la cartelería digital, los sistemas de fidelización de clientes y los sistemas de reserva electrónicos son hoy herramientas que las empresas de hostelería han de incorporar a la mayor brevedad. Por ello es necesario desarrollar acciones de formación y cualificación permanente de los profesionales del sector para la integración de las nuevas funcionalidades.

Los costes de energía son hoy la principal preocupación de las empresas de hostelería, la necesidad de mejores precios en el aprovisionamiento junto con la mejora de la eficiencia energética son objetivos asumidos por las asociaciones de hostelería en su vocación de prestación de servicios que aporten valor añadido al asociado.

El trabajo realizado ha servido para enfocar prioridades de futuro de la federación y de los empresarios participantes.

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